Ah, the results of technology. Ever expanding and mindblowing especially in the world of sneakers.
Back in 1986, PUMA unveiled the RS-Computer running shoe, a computerized sneaker that utilizes a chip in the heel to collect data like distance, time, and calories.
In 2015, PUMA debuted the AUTODISC, which has a motor that would loosen or tighten cables hidden within the shoe for a snugger or looser fit.
2019 sees PUMA debuting its self-lacing Fit Intelligence – or Fi -shoe.
It has yet to see the mass market for another couple years, the new shoe is a product of over three decades of research and development.
The shoe is designed to “automate, fine tune, and adjust performance fit for PUMA footwear,” as explained by the German sportswear brand, and we’re guessing once they are worn, the feel will be something we’ve never experienced yet.
Highsnobiety / Sam Walker
Charles Johnson, PUMA’s Global Director of Innovation, puts it simpler by stating “It’s a fit system that’s motorized, that the user can adapt with some very easy methods.” These methods include swipe gestures on a touchpad located on the shoe’s forefoot. You can also use a mobile app to “actuate a fiber system that goes throughout the upper. So it supports the foot in key issues. That’s the primary functionality,” Johnson summarizes. For a tech shoe that packs in so much it looks pretty simple and streamlined.
Don’t forget to check out our closer look at the White Diamond SB Dunk here! Happy weekend!