FILA is definitely a brand that's coming back strong! A launch party has kicked off the long-awaited release of the FILA Disruptor II last Saturday at Sole Slam Mañalac St. in Poblacion. Retailing at Php3,999, the shoe was only made available in the sizes 7, 7.5, 8, and 9 for women. The event was hosted by FILA Philippines’ owner and CEO, Mrs. Cris Albert.
With the guidance of Antonio Aguirre, FILA’s Creative Director/Marketing partner, a full scale promotion was launched. The place was truly jam packed with people wishing they would get chosen from the raffle. Although raffle registration was free, it was almost as if it was close to impossible to get a slot to purchase with the volume of people in attendance.
Brand ambassadors and endorsers of FILA PH were also present in the event such as Maja Salvador, Ida Andu, Al James, Sachzna Laparan, Jerald Napoles, Sam Shoaf, Ralph Porteria, Maj Veloso, Abbie Tolentino, Rizza Diaz, and Anton San Diego of Philippine Tatler.
Giveaways such as FILA invite tees, Jameson Whisky, Colourette Cosmetics, and Ralph’s Liquor were also raffled off to those who registered, but weren’t able to get a pair. Food was also served at the event by CVRD, owners of Checkpoint Manila.
Don’t even worry if you weren’t able to go, because FILA would be making some pairs available for purchase up on fila.com.ph soon! Watch out for the restock as this pair has been sought after by the public through the hashtag #DisruptEverything on Facebook and Instagram.
Also, do check out this week's lit Pick Of The Week batch for more style-spirations!