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The adidas Samba and its Staying Power
Wednesday, 14, February, 2018

Call it plain nostalgia or the love of soccer but the adidas Samba is a shoe that has macho staying power from its inception to the present. Simple, low profile with a powerful presence. The U.K. is an example, hipsters decked out in Aquascutum jackets, argyle sweaters, Fred Perry polo shirts—and Adidas Sambas. Francis M. and the Eraserheads back in the 90's here in the Philippines repped the shoe with much effect on the 90's youth sending kids during that time into a fit just to own the said shoe.

Years later, it may not be on the hype list but it's still a reliable damn shoe.

"The blokes who popularized the Samba in the early 1980s weren't alive when the shoe first emerged in the 1950s, just like the kids who wear them today weren't around in the 1980s. That's the thing with a classic piece of apparel: It belongs to everyone and no one. And when it comes to classic sneakers, the Adidas Samba is the archetype.

Some sneakers transcend time, place and style. They just continually exist in a pure form, and let the trivial matters of trends and hype wash over them, leaving them in a pure unaffected state," says Neal Heard, author of the definitive athletic shoe history, Trainers. "You could think of the Chuck Taylor, Jack Purcell, the Stan Smith in this guise. Yeah sure, sometimes someone wants to play about with them and reflavor them as the mood takes. But it's just a dalliance, a fad, while the classic shoe stays there and runs on its own way. The Adidas Samba is one of those shoes.

It was company founder Adi Dassler ("Adidas" is a mashup of his first and last names) who crafted the first Samba, a high-tech performance shoe when it debuted in 1950. Its soft leather upper afforded comfort, the trio of stripes added lateral support, and the high-traction gum rubber outsole let players kick around on icy turf without snapping their necks. A spike-soled version helped Germany win the World Cup in 1954.

But it was the Samba's inadvertent attribute of style that would grant it immortality. With its low profile and white-on-black contrast, the Samba was cool enough to wear off the pitch. At first, only footballers knew this, but it didn't take long for everyone else to find out.

They haven't forgotten, either. The Samba is the oldest Adidas shoe in continuous production, and, 65 years after its debut, it "still sells like mad," to quote Adidas' website ("mad" equates to 35 million pairs sold, by some estimates). London culture writer Sam Diss has called the Samba "Europe's equivalent of the Air Jordan." - (adweek.com)

adidas may have experimented with the shoe far too many times with tapered toes, a tan version and large tongued version but the three striped brand has the smarts not to overdo and desecrate a classic. Co-signed by celebrities like Rihanna, Kristen Stewart and Justin Timberlake, the said shoe as of this writing is being discovered by the new generation and it's a wonderful thing.

Speaking of classics, have you seen the 2018 version of the Black Cement 3's? See them here!