Pushing the boundaries once again, Nike has introduced its newest space, the NIKEiD Direct Studio. The main attraction is the inclusion and the debut of augmented video mapping, which gives the customizer the opportunity to design shoes in real-time. Awesome right?
The studio is based in NikeTown London where the process is simple. Just connect a shoe to the configuratoe and make your choices which can be seen immediately giving you a precide view of the shoe.
The NIKEiD Direct Studio is open now at NikeTown London and is available to use without appointments.
Have you seen the coming Jordan 4 Eminem reissue? That's something to look out for!