adidas just announced their all new 90's-inspired shoem the Prophere- and even before the said shoe hits the shelves, it's given a royal treatment by giving it a collaboration with one of the most prominent brands around, UNDEFEATED.
Launching a newly designed shoe with a lit collaboration is not only effective but provides the new offering instant legitimacy as well. Expect more killer colorways and collaborations as well. Collabs before general releases? This may be the norm for the coming months ahead.
The tiger striped camo takes the centerstage for the said shoe, attributing the 90's as its main inspo. The shoe is wrapped in Primeknit uppers on top of a chunky black midsole while enjoying full-blown UNDEFEATED branding.
A pre-release is taking place December 16 at UNDEFEATED locations before a wider release is scheduled for December 23.
Have you seen the new ATMOS take on the Air Max 98? View it in all its camo glory!