UNDEFEATED and Nike have been long time collaborators and this special pair in the form of the UNDEFEATED Air Max 97 are set to drop in black and white. This duo celebrates UNDFTD's 15 years in the biz as well as the 20th anniversary of the Air Max 97, also paying tribute to Italy's staying power in fashion.
“The Air Max 97 is one of those pinnacle sneakers that changed everything when it came out. Nothing had looked like it at the time; the shape, lacing system and metallic silver gave it a more premium feel people hadn’t really seen before. Upon its release it stopped everything, it screamed future,” says UNDEFEATED co-founder Eddie Cruz.
“Celebrating our 15th anniversary on the 20th anniversary of the Air Max 97 felt like a natural opportunity. Why not use a model that is not only respected by our organization but also spoke of the future in its time?” Cruz went on to add. “The design embodies Undefeated. We offer an elevated aspirational life style. Something for people to aspire to, to be driven towards and when you have it, you want people to know it.“
These are set to drop this Sept. 16 at UNDFTD with a global release for September 21.