Shoephoric News
Secret Fresh Apparel X Daboy Launch
Thursday, 29, June 2017

Last Sunday was pretty chill and what better way it was to celebrate streetwear and the legacy of a man who has contributed so much to the pillars of Philippine cinema and pop culture. Rudy Fernandez AKA Daboy is indeed the man.

It was indeed a one of a kind celebration at Ronac Art Center. The Secret Fresh Apparel x Daboy launch brought together not only cinema and streetwear fans but those into sneakers as well. All these cultures go hand in hand together and it was great to see the crossover happen in events like these.

Aside from his most memorable roles like Baby Ama, Waway, Asiong Salonga and Pepeng Shotgun, he also starred in several biopics playing Bobby Ortega, Vincent Crisologo, Alfredo Lim and Ping Lacson. Daboy truly is one of the greatest action heroes of Pinoy movies.

Working with his family, who has kept an impressive archive of his many photos, movie posters, and stills, as well as his movies -- we are proud to present a collection using some his most iconic images in shirts and hoodies for today's keen adventurers and urban action heroes." - Secret Fresh

We were treated to an exclusive showing of "The Last Pinoy Action King" a Rudy Fernandez documentary.

For collectors, a Limited run art prints of vintage Rudy Fernandez movie posters were made available at the event.

Thank you so much to Bigboy Cheng for inviting us over.

Check out his Shoephoric Feature here.

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